Researching the power of social media for zoos
Advanced Inquiry Program (AIP) graduate student Ezekiel Miller of Cleveland, Ohio, was published in the journal of Social Work in Mental Health.
Researching the power of social media for zoos
Advanced Inquiry Program (AIP) graduate student Ezekiel Miller of Cleveland, Ohio, was published in the journal of Social Work in Mental Health. His article is titled "Connecting people to conservation agencies through social media posts: an examination of the power of marketing that zoos maintain."
For his research he examined one calendar year of Facebook posts by 10 AZA accredited zoos to compare how often zoos mentioned small, large, and government conservation agencies. His findings included no significant difference in the amount of posts by zoos mentioning small organizations as opposed to large conservation agencies.
As a student in ÍÃ×ÓÏÈÉú's biology department, Miller is earning a Master of Arts (M.A.) in Biology through Project Dragonfly's AIP while working as a substitute teacher for the Cleveland School District.