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The  major lays the foundation for graduates to develop marketing campaigns through digital channels and understand marketing metrics to adjust campaigns. Commerce is the broad system of organizations producing goods and services for their markets to satisfy their stakeholders.

What You'll Study

Interested in learning what courses you will take as a Digital Commerce major? View the .

Career Opportunities

• Social Media Specialist
• Digital Marketing Manager
• Small Business Owner
• Digital Marketing Coordinator
• Digital Content Developer
• Digital Marketing Specialist
• Entrepreneur

Context is key. Every organization must understand its surroundings— locally, nationally, globally. If you believe in bringing empathy and understanding to a business’s mission, we have a degree designed for you. You will use economic analysis to examine the nature of organizations operating within a global economy, develop the skills needed to manage people in diverse environments and think from multiple perspectives and learn to analyze similarities and differences in all forms of communication.

Concentrations

What You'll Study

Interested in learning what courses you will take as an Integrative Studies major? View the .

Career Opportunities

These leadership and business concentrations prepare students to work alongside and lead a diverse group of employees in the private, public, and non-profit sectors. Students will learn a variety of transferable skills related to communication, organizational operations, and an employer's location within an ever-changing market.

The  major emphasizes personal selling, sales management and business-to-business marketing. Graduates will have a firm grasp of negotiation skills, selling best practices, planning sales strategies, compensation and incentive programs and the ability to leverage sales management software and metrics.

What You'll Study

Interested in learning what courses you will take as a Digital Commerce major? View the .

Career Opportunities

• Account Director
• Business Development Manager
• Customer Service Manager
• Marketing Manager
• Promotion Manager
• Sales Consultant
• Sales Director/Manager
• Sales Engineer
• Sales Representative
• Sales Training Manager

If you are looking to manage a department, operate a franchise, or wanting to advance in your organization through innovation and new strategies, we have a business degree that will prepare you to succeed in the largest business market: small business. Our degree in , equips you with knowledge of marketing, accounting, organization, communication, and strategy and gives you the skills to make your mark in business.

What You'll Study

Interested in learning what courses you will take as a Commerce major? View the .

Career Opportunities

• Business Analyst
• Business Consultant
• Insurance Officer
• Management Officer
• Marketing Consultant
• Professional Sales and Sales Management
• Small Business Owner
• Graduate Degree pursuit in related areas

The  program prepares students to work in hospitality management as well as other organizations in managerial and staff capacities. The program includes coursework in general education; introduction to marketing; introduction to accounting; management planning & control; economics for commerce; introduction to global business; introduction to hospitality management; sanitation & safety principles; customer service & satisfaction; strategic management for commerce; controlling food & beverage labor costs; special events planning & management; and food service management.

What You'll Study

Interested in learning what courses you will take as a Hospitality Management major? View the .

Career Opportunities

• Food Service Manager
• Special Event Planner
• Event Coordinator
• Casino Operations Manager
• Hotel/Lodging Manager
• Restaurant Manager
• Food and Beverage Director
• Sales Manager
• Guest Service Manager
• Food and Beverage Supervisor
• Sales Coordinator

Farmer School of Business

Farmer School of Business (FSB) is one of the nation's top business programs with competitive admission standards.  include accountancy, economics, finance, and marketing. .

Business Minors

Another option that may meet your needs is to pursue a minor in business. There are a variety of options for  within Farmer School of Business, or you may elect to complete the  at the ÍÃ×ÓÏÈÉú University Regional Campuses. Please note: Many of the minors within Farmer School of Business are open to students on a first-come, first-serve basis, and others have entry restrictions or requirements.

Business Thematic Sequences

A  is different from a minor because it requires students to complete a minimum of 9 credits rather than 18 credits required for a minor. Thematic sequences are designed to be completed by students who are not majoring in business.

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