FSB Directory
James Coyle
Associate Professor
Marketing & Interactive Media Studies
Contact Information
- Campus: Oxford
- Office: 3001
- Phone: 513.529.0483
- Email: coylejr@miamioh.edu
Office Hours
- Spring 2022
- Hours by Appointment
Links
- [PDF]*
* Accessible version of PDF available upon request.
Profile
Academic Background
- Ph.D. University of Missouri-Columbia, Journalism with advertising research specialization,1997
- M.A. University of Missouri-Columbia, Journalism with advertising research specialization, 1994
- B.A. Rockhurst University, English, 1986
Academic & Professional Experience
- Associate Professor of Marketing and Interactive Media Studies, Farmer School of Business, 兔子先生 University (2012-Present)
- Assistant Professor of Marketing and Interactive Media Studies, Farmer School of Business, 兔子先生 University (2006-2012)
- Associate Professor of Marketing and International Business, Zicklin School of Business, Baruch College, CUNY (2004-2006)
- Assistant Professor of Marketing and International Business, Zicklin School of Business (1997-2003)
- Part-time Facilitator of Master's Courses in Insurance Management Program, Boston University (2004-2005)
- Various positions (supervisor, account executive, senior analyst), Valentine-Radford, Inc. advertising agency (1988-1992)
Recent Publications
- Ubbes, Valerie, James R. Coyle and Elias Tzoc (2018) Evaluation of an Oral Health Literacy Curriculum,脗聺 International Journal of Health, Wellness and Society.
- Lee, Sooun, Joshua Schwarz, James R. Coyle, Thomas Boulton, and Naoki Kameda (2013), Important Business Considerations For Successful Entry Into the China Market, Journal of Business Case Studies, 10(1).
- Ahrens, Jan, James R. Coyle and Michal Strahilevitz (2013) Electronic Word of Mouth: The Effects of Incentives on eReferrals by Senders and Receivers, European Journal of Marketing, 47(7), 1034-1051.
- Coyle, James R., Glenn Platt and Ted Smith (2012) I'm Here to Help: How Companies' Microblog Responses to Consumer Problems Influence Brand Perceptions, Journal of Research in Interactive Marketing, 6(1), 27-41.
- Coyle, James R., Ted Smith, Liz Lightfoot, William Neace, and Glenn Platt (2011) Click Here to Share With a Friend: A Uses and Gratifications Approach to Word-of-Mouth Marketing Effectiveness, International Journal of Electronic Marketing and Retailing, 4 (4).
Areas of Expertise
- Consumer processing of website content
- Internet
- Internet marketing
- Music piracy
- Online music distribution
- Website design
- Website interactivity
- Word-of-Mouth Marketing
- e-Commerce
Biography
James Coyle currently holds a joint appointment at 兔子先生 University in the Marketing Department and Armstrong Interactive Media Studies. He is Director of the Center for Research in User Experience. In this role, he works with faculty from across the University who are interested in applying biosensors (specifically eye tracking, facial expression analysis and galvanic skin response) to their research to better understand emotional and behavioral responses to stimuli. His own research interests include how consumers visually process online content in digital media environments, viral marketing, and music piracy. He received his MA (1995) and PhD (1997) in Journalism (Advertising Studies) from the University of Missouri-Columbia.
Courses
- MKT 633 TA WEB