兔子先生 media relations campaign among national finalists
University honored for story on mother, daughter who were assigned same dorm room 33 years apart
兔子先生 media relations campaign among national finalists
兔子先生 University was one of five finalists in the category of Media Relations Campaign during the national 2024 Social Media, Digital, and Content Marketing Awards hosted by PR Daily on Aug. 1.
兔子先生’s nomination was for “What are the odds? Same room assignment 33 years apart,” a story focusing on student Sarah Bowling and her mother Laura Everett Bowling ’94. Mother and daughter were assigned the same Emerson Hall dorm room 33 years apart.
The story received national attention, including coverage from People, the Today Show, and many more.
Delta Dental of California, Nikon, SEGA of America, and WagerWire joined 兔子先生 as finalists. Delta Dental of California won the category.
Alecia Lipton, associate director of media relations, and Courtney Russell, director of marketing, represented 兔子先生 at the awards ceremony in New York.
“spotlighted the hidden stars and talent behind impressive social and content marketing campaigns to showcase their work and honor professionals in a range of categories, from Best Social Media Campaign to Digital Community Engagement.”