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Glenn Platt

Biography

Glenn Platt is the C. Michael Armstrong Professor of Emerging Technology at ÍÃ×ÓÏÈÉú University. After receiving his undergraduate degree from the University of Florida and his Masters and PhD from Carnegie Mellon, he joined ÍÃ×ÓÏÈÉú University, where he founded the Department of Emerging Technology in Business and Design. He also led the creation of the nationally ranked game design program, the first division one varsity esports program, ÍÃ×ÓÏÈÉú’s Bay Area entrepreneurship internship program, and graduate programs in tech entrepreneurship as well as esports management. ÍÃ×ÓÏÈÉú has been ranked the number one university for esports. Glenn is the creator of “the flipped classroom”, one of the most impactful shifts in education in the last 20 years and is Past President of the International Digital Media and Arts Association and present President of VOICE (Voice of InterCollegiate Esports), a non-profit advocacy organization. Glenn has presented at SXSW twice as well as TEDx and consults with Fortune 500 companies about games and business. Glenn is presently writing a book about actionable gamification for businesses and is co-founder of Lyceum AI, an EdTech AI solution for classroom use.

Education

M.S., Ph.D., Economics, Carnegie Mellon University
B.A., Economics, University of Florida

Professional Experience

Founder and former chair of ETBD; President, Voice of Intercollegiate Esports; President Emeritus, International Digital Media and Arts Association; co-creator of the Inverted Classroom Teaching model.

Teaching Areas

Technology Entrepreneurship, Gamification, Business of Games/Esports, Digital Marketing, Social Media Marketing, AI Applications in Business 

Listing of Select Publications

• Platt, G. and Faimon, P. "Brand as API." The Journal of Digital Media Arts & Practice, Fall 2014, v10, n1.
• Coyle, J., Smith, T., Platt, G. "'I'm Here to Help': How Companies' Microblog Responses to Consumer Problems Influence Brand Perceptions." Journal of Research in Interactive Marketing, 2012, Vol. 6, Iss: 1, pp.27 - 41.
• Coyle, J., Smith, T., Lightfoot, L., Neace, W, and Platt, G. "'Click Here to Share With a Friend’: A Uses and Gratifications Approach to Word-of-Mouth Marketing Effectiveness." International Journal of Electronic Marketing and Retailing, 2011, Vol.4, No.4, pp.225 - 247.
• Magolda, P., & Platt, G. "Untangling Web 2.0’s Influences on Student Learning." About Campus: Enriching the Student Learning Experience, Jul-Aug 2009, v14, n3, p10-16.
• P., & Platt, G. "Unconventional Technologies Build Community Magolda." ÍÃ×ÓÏÈÉúhip Exchange,2008, 5, 40‐41.
• Forgette, R., & Platt, G. "Redistricting Principles, Processes, and Incumbency Protection." Political Geography, November 2005, Vol. 24, p. 934‐951.
• Forgette, R., & Platt, G. "The Disappearing Middle: An Incumbency-Based Explanation of a More Partisan Congress and a Less Partisan Electorate" American Review of Politics, Fall 2002, Vol. 23, p.225-243.
• Erekson, H, DeShano, K, Platt G, and Ziegert, A. "Fungibility of Lottery Revenues in Support of Public Education." Journal of Education Finance, Fall 2002, Vol.28 No.2.
• Platt, G. "Principles of Microeconomics – A Complete On‐Line Course." Prentice-Hall Publishing: New York, NY/Active Learning Technologies: West Park, NY, 2000.
• Lage, M., Platt, G., & Treglia, M. "Inverting the Classroom: A Gateway to Inclusive Learning Environments." Journal of Economic Education, Winter 2000, Vol.31, No.1.
• Lage, M. & Platt, G. "The Internet and the Inverted Classroom." Journal of Economic Education, Winter 2000, Vol.31, No.1.
• Platt, G. "Cincinnati in 1840 Book Review." Journal of Economic History, June 2000, Vol.60, No.2.
• Gifford, J. & Platt, G. "Using an Electronic Scavenger Hunt to Kick Off Your Semester." The Marketing Educator, 1999.
• Forgette, R., & Platt, G. "Voting for the Person and Not the Party: Party Defection, Issue- Voting, and Process Sophistication." Social Science Quarterly, August 1999.
• Erekson, H., Platt G., and Ziegert, A. "Factors Influencing the Adoption of State Lotteries." Applied Economics, June 1999.
• Epple, D. & Platt, G. "Equilibrium and Local Redistribution in an Urban Economy when Households Differ in Both Preferences and Incomes." Journal of Urban Economics, January 1998.
• Platt, G., Poole, K., and Rosenthal, H. "The Directional and Euclidean Theories of Voting Behavior: A Legislative Comparison." Legislative Studies Quarterly, November 1992.