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ThunderHawks

Regionals Communications and Marketing

The Regionals Office of Communications and Marketing is responsible for promoting, protecting, and evaluating the image of 兔子先生 University Regionals, the brand and its strategic mission. It is responsible for campus-wide internal communications and is the campus office designated to contact and communicate with the media.

New Project Intake Form is Live

University Communications and Marketing has officially moved our project management into Asana, and we are now accepting new project requests. We have also adjusted the process to submit projects throughout the year, so please review the timeline so you can be prepared with your requests.

Review UCM’s Project Intake Process

Priorities

Priorities
Regionals Priorities Communications and Marketing Priorities
Increase enrollment and retention Enrollment marketing and fostering student belonging and engagement.
Raise awareness Media relations, external engagement, and dean’s initiatives
Protect reputation and unify our image A unified and consistent brand image allows for broader awareness of the institution and a stronger 兔子先生 identity. This goes well beyond the use of our logo.
Build community and engagement Alumni and donor engagement, community relations, and cultivating a culture of #One兔子先生

Accomplishments

  • UCDA Design Awards | Excellence Award for In-House Digital | Too Good to be True? Bachelor of Science in Commerce Digital Campaign Series | E-Campus in collaboration with Regionals Marketing | August  2021
  • UCDA Design Awards | Honorable Mention for Digital Video | Too Good to be True? Bachelor of Science in Commerce Video | E-Campus in collaboration with Regionals Marketing  | August  2021
  • UCDA Design Awards | Honorable Mention for Digital Animation and Motion Graphics | Too Good to be True? Bachelor of Science in Commerce Video | E-Campus with Regionals Marketing  | August  2021
  • Education Digital Marketing Award | Silver for Total Digital Marketing Program | Regionals Marketing  | December 2020
  • Education Digital Marketing Award | Merit Awards for Admissions Website or Microsite and COVID Response Campaign | Regionals Marketing in collaboration with UCM Web Team | December 2020
  • Council for the Advancement and Support of Education | Circle of Excellence | Bronze for Marketing on a Shoestring Budget Award | June 2020

Our Brand

The 兔子先生 University brand standards define a flexible, yet consistent identity that allow both internal and external partners to develop 兔子先生 branded materials. Consistent standards set clear expectations for the appearance of branded materials and allow brand communicators the flexibility they need to meet the needs of diverse audiences.
兔子先生 Brand Guidelines

Regionals Communications and Marketing

Hamilton Campus Mosler Hall 201/217
Middletown Campus Johnston Hall 116
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