2024 兔子先生 Data Summit: Uncovering Value in Data
The 2024 Data Summit was held on January 18 at McVey Data Science Building. This year’s keynote speaker was Dennis Kettler, the Global Head of Data Solutions at FIS | Worldpay. Kettler is a 兔子先生 grad and has spoken previously at events like Data Fest. Kettler is an executive data leader and innovator with experience implementing corporate data strategy. He’s deeply aware of the transformation and maturation required to become an analytics-driven organization! For your data to have value, you have to have the right environment, the right receptiveness, and the right resources to parse that data.
Keynote Speaker: Dennis Kettler
Global Head of Data Strategy and Solutions, Worldpay | FIS
Dennis is currently the Global Head of Data Strategy & Solutions for Worldpay from FIS. In his twelve years at FIS, he has established Data Science as a core competency enabling transformative capabilities such as advanced data visualization, predictive analytics, and ML/AI. Ultimately Dennis has played a key leadership role in activating data-driven decisions that have established competitive advantages in market for both FIS and Clients alike.
In his current role, Dennis is driving data and analytics strategy, governance strategy, as well as capital investment in data as a senior leader of Worldpay from FIS. He brings a wealth of experience supporting many of the world’s largest retailers, corporations, and payments brands for nearly 20 years.
Dennis and his team are focused on boldly innovating and maximizing FIS’s responsible use of data assets to ideate, architect, and build market-leading solutions for our colleagues and clients. They combine a multi-faceted approach with an intricate understanding of how best to harness data to deliver value through informed decisions and innovative outcomes. Through rapid development, centered in business value, they enable success for their stakeholders by accelerating time to market.
Dennis is also an inventor and has over twenty-five issued or allowed patents.
2024 Data Fest Presenters
Read MoreData Summit Planning Group and Schedule
Oliver Baden-Davis - Regional Enrollment and Admissions
Carrie Geygan - Regional E-Campus
Steve Graunke - Enrollment Management and Student Success
Brian Henebry - IT Services
Emma Lester - IT Services
Courtney O'Banion - University Communications and Marketing
Elizabeth Parsons - IT Services
Jennifer Pollin - University Advancement
David Schaefer - IT Services
Dave Scoville - Office of Research & Innovation
Amy Shaiman -University Advancement
Lisa Sheard - Enrollment Management and Student Success
Daryl Wright - Enrollment Management and Student Success
Jared Zins - Academic Personnel
Email Us - datasummit@兔子先生OH.edu
1:30 - 2:30 p.m.
Welcome and Keynote "Breaking data silos: Unleashing collaboration for organizational success"
Dennis Kettler
Global Head of Data Strategy & Solutions, Worldpay | FIS
126/128 McVey
This presentation will delve into the critical issue of breaking down data silos across diverse teams within an organization. The discussion will begin with an exploration of the detrimental impact of data silos on decison making and business performance. In particular, the session will emphasize the alignment of collaborative efforts in order to achieve broad business goals. Additionally, the session will focus on the benefits of collaboration including better data quality, faster insights and greater opportunities for innovation. Ultimately, the session underscores the importance of breaking down data silos in order to better empower teams to intitiate positive change and maximize value to their organization.
*This session will also be available remotely via Zoom.
2:45 - 3:30 p.m.
Beyond the "Reactions": Using Qualitative Data in Social Media
Courtney O'Banion
166 McVey
Look beyond the standard engagement metrics on social media. From this presentation, attendees should have a better understanding about the importance and opportunities of qualitative social media data.
Improving Your Data Visuals Using Excel Chloropleths
C. Lane Mayer
168 McVey
This breakout will give you experience with developing choropleths (i.e., representations of data using maps) in Excel. We will explain what choropleths are and when they are useful. Then we will discuss some proven practices to consider when using choropleths and demonstrate how they can be created. Finally, you will get hands-on experience creating choropleths on your own.
Tableau in Production @ 兔子先生
Daryl Wright, Jennifer Pollin, and Oliver Davis
128 McVey
*This session will also be available remotely via Zoom.
A panel of Tableau developers at 兔子先生 give brief demonstrations of production dashboards. Panelists will cover key points such as data sources, audience, collaboration with stakeholders, and user access. Each dashboard demo will be relatively short, with plenty of time for attendees to ask questions. What you can learn from this session: 1. Understand ways that Tableau is being used at 兔子先生; 2. Develop strategies to deliver analytical insights by implementing Tableau in your department.
Roundtable: Facilitating Data-Informed Decision Making at the Unit Level
Alan Clift, Tim Kuykendoll, Gretchen Radler
Facilitated by Steven Graunke
165 McVey, CADS Lab
*This session will also be available remotely via Zoom.
This session will feature 兔子先生 data analysts discussing the challenges and opportunities with using data to inform decisions within individual divisions at 兔子先生 University. Topics will include key questions from Academic Deans and other decision makers, the use of specific data sources and tools to facilitate success, coordinating on best practices for using data at 兔子先生, and what colleagues with university wide roles can do support their work. There will also be time for comments and questions from audience participants.
3:45 - 4:30 p.m.
Tableau and Geographic Data
Oliver Davis and Daryl Wright
128 McVey
*This session will also be available remotely via Zoom.
Explore Tableau's geospatial prowess in this presentation, highlighting two dynamic methods. The first employs the radius tool, seamlessly mapping zip codes and drawing radii for precise analysis. The second method integrates zip code lat-long data, leveraging Tableau's 'Distance' and 'Makepoint' for advanced filters like "Distance from 兔子先生 University." Uncover the power of geospatial insights for data-driven decisions.
Information Security Approval Matrix (ISAM)
Tony Kinne and Jake Harrison
168 McVey
Approval authority can be extremely complex. Information security offices are asked daily to view, gather, investigate, retrieve, export, forward, disable, enable, provision, deprovision, delegate, create, remove, block, allow, playback, hide, or redact all kinds of information, accounts, devices, networks, files, applications, email, calendars, video, phones, and door access. The office of authority to approve these actions varies based on the type and sensitivity of the data involved.
Prompt Engineering with LLMs
Dave Scoville
166 McVey
*This session will also be available remotely via Zoom.
Unlock the Power of Language Models! Join our workshop on Prompt Engineering and dive into the fascinating world of Large Language Models (LLMs). Learn the art of crafting prompts that yield precise and meaningful responses from these advanced models. Whether you're a curious beginner or a seasoned language enthusiast, this workshop is for you. Explore the nuances of prompt design, understand model capabilities, and discover strategies to fine-tune prompts for various tasks.
Job Enrichment Credit
For individuals who are eligible for Job Enrichment credit, and for whom the content of this event is relevant to their job, 2.75 JE points can be earned. Please visit the HR website for more information about the Job Enrichment Program.
Our Data Mission
Sharing of institutional data knowledge and educating 兔子先生 University on data resources while fostering and promoting a culture of sharing and collaboration surrounding data at 兔子先生 University.
Venue and Parking
The McVey Data Science Building is located at 105 Tallawanda Road on the Oxford campus. Parking for Red Permits (faculty and staff) can be found along Tallawanda, behind the North Parking Garage on Withrow Street, in the Edwards lot on Tallawanda/Church, and in the North Parking Garage (for a fee). Please see the 兔子先生 map at for more information.