Marketing
Marketing
Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society. Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences. The marketing program offers courses in strategic thinking and decision-making, creativity, consumer insights, professional selling, analytical research and reasoning, brand management, sustainability, digital branding, social media marketing, retailing and business-to-business marketing. The capstone options are client-based practicums to provide students with hands-on experience.
Skills
- Organize, analyze, and interpret market data
- Value creativity and diversity of thought
- Develop new ideas and possibilities to address challenges
- Build and maintain relationships with clients and stakeholders
- Support ideas and solutions with data and research
- Identify patterns in consumer behavior through qualitative and quantitative research
- Formulate recommendations through analysis of benefits and risks
- Manage projects from conception to implementation
- Effectively use verbal and written communication
- Analyze complex, conceptual opportunities and develop value propositions
Top Employers
- AT&T
- E. & J. Gallo Winery
- Procter & Gamble
- Avionos
- CDW
- Kimberly-Clark
- Molo Solutions
- Oracl NetSuite
- Pepsico
- The Addision Group
Career Opportunities
- Account Manager
- Account Representative
- Broker
- Business Analyst
- Business Development Representative
- Customer Development Associate
- Data Analytics BLP
- Product Designer
- Retail Sales Representative
- Sales Manager
- Technical Platform Analyst
Sample Plans
Choose the academic year the you began at 兔子先生
2024-2025
This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning. Sequencing of 兔子先生 Plan courses is flexible.
IC = Intercultural Consciousness
FYIC = First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104)
*BUS 284 fulfills the Advanced Writing Requirement.
First Year
| Course | Number of Hours |
|---|---|
| FYIC | 8 |
| MTH 141 or MTH 151 | 5 |
| ENG 111 | 3 |
| BUS 106 | 1 |
| Total Semester Hours | 17 |
| Course | Number of Hours |
|---|---|
| CSE 148 | 3 |
| ISA 125 | 3 |
| Creative Arts | 3 |
| Humanities | 3 |
| Natural Science | 3 |
| Total Semester Hours | 15 |
Second Year
| Course | Number of Hours |
|---|---|
| ISA 225 | 3 |
| ECO 201 | 3 |
| MKT 291 | 3 |
| Natural Science & Lab | 4 |
| BUS 284* | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT 315 or MKT 335 | 3 |
| ACC 222 or ACC 221 | 3 |
| ECO 202 | 3 |
| ISA 235 or MGT 291 | 3 |
| DEI | 3 |
| Total Semester Hours | 15 |
Third Year
| Course | Number of Hours |
|---|---|
| MKT 335 or MKT 315 | 3 |
| MKT 325 | 3 |
| ACC 221 or ACC 222 | 3 |
| MGT 291 or ISA 235 | 3 |
| Intercultural Consciousness (IC) | 3 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT 345 | 3 |
| MKT 395 | 3 |
| MGT 295 | 3 |
| FIN 301 | 3 |
| Signature Inquiry (SI) | 3 |
| Total Semester Hours | 15 |
Fourth Year
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| MKT Capstone | 4 |
| Global Inquiry | 3 |
| Signature Inquiry | 3 |
| Elective | 2 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| BLS 342 | 3 |
| Signature Inquriy | 3 |
| IC or Global Inquiry | 3 |
| Elective(s) | 4 |
| Total Semester Hours | 16 |
Departmental Notes:
- The MKT Capstone fulfills the Business Capstone requirement.
- It is preferred that students take their MKT Capstone during the Fall Semester.
- Refer to the 2024-2025 General Bulletin for course pre-and/or co-requisite requirements
- For more information, visit the Department of Marketing website.
General Requirements:
- Must earn 124 hours to graduate; minimum of 39 hours of non-business coursework required.
- 2.0 GPA overall and 2.0 GPA in business required to graduate
- The 兔子先生 Plan Diversity, Equity, and Inclusion (DEI) requirement will satisfy the Business Diversity requirement.
- First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104) satisfies the 兔子先生 Plan Experiential Learning requirement.
2023-2024
This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning. Sequencing of 兔子先生 Plan courses is flexible.
IC = Intercultural Consciousness
FYIC = First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104)
*BUS 284 fulfills the Advanced Writing Requirement.
First Year
| Course | Number of Hours |
|---|---|
| FYIC | 8 |
| MTH 141 or MTH 151 | 5 |
| ENG 111 | 3 |
| BUS 106 | 1 |
| Total Semester Hours | 17 |
| Course | Number of Hours |
|---|---|
| CSE 148 | 3 |
| ISA 125 | 3 |
| Creative Arts | 3 |
| Humanities | 3 |
| Physical Science | 3 |
| Total Semester Hours | 15 |
Second Year
| Course | Number of Hours |
|---|---|
| ISA 225 | 3 |
| ECO 201 | 3 |
| MKT 291 | 3 |
| Natural Science & Lab | 4 |
| BUS 284* | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT 315 or MKT 325 | 3 |
| ACC 222 or ACC 221 | 3 |
| ECO 202 | 3 |
| ISA 235 or MGT 291 | 3 |
| DEI | 3 |
| Total Semester Hours | 15 |
Third Year
| Course | Number of Hours |
|---|---|
| MKT 325 or MKT 315 | 3 |
| MKT 335 | 3 |
| ACC 221 or ACC 222 | 3 |
| MGT 291 or ISA 235 | 3 |
| Intercultural Consciousness (IC) | 3 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT 345 | 3 |
| MKT 395 | 3 |
| MGT 295 | 3 |
| FIN 301 | 3 |
| Signature Inquiry | 3 |
| Total Semester Hours | 15 |
Fourth Year
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| MKT Capstone | 4 |
| Global Inquiry | 3 |
| Signature Inquiry | 3 |
| Non-business Elective | 2 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| BLS 342 | 3 |
| Signature Inquriy | 3 |
| IC or Global Inquiry | 3 |
| Elective | 2 |
| Non-business Elective | 2 |
| Total Semester Hours | 16 |
Departmental Notes:
- The MKT Capstone fulfills the Business Capstone requirement.
- It is preferred that students take their MKT Capstone during the Fall Semester.
- Refer to the for course pre-and/or co-requisite requirements
- For more information, visit the Department of Marketing website.
General Requirements:
- Must earn 124 hours to graduate; minimum of 52 hours of non-business coursework required.
- 2.0 GPA overall and 2.0 GPA in business required to graduate
- The 兔子先生 Plan Diversity, Equity, and Inclusion (DEI) requirement will satisfy the Business Diversity requirement.
- First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104) satisfies the 兔子先生 Plan Experiential Learning requirement.
2022-2023
This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning. Sequencing of Global 兔子先生 Plan courses is flexible.
IP = Intercultural Perspectives
FYIC = First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104).
First Year
| Course | Number of Hours |
|---|---|
| FYIC | 8 |
| MTH 141 or MTH 151 | 5 |
| ENG 111 | 3 |
| BUS 106 | 1 |
| Total Semester Hours | 17 |
| Course | Number of Hours |
|---|---|
| CSE 148 | 3 |
| ISA/STA 125 | 3 |
| Creative Arts | 3 |
| Physical Science | 3 |
| Humanities | 3 |
| Total Semester Hours | 15 |
Second Year
| Course | Number of Hours |
|---|---|
| ISA 225 | 3 |
| ECO 201 | 3 |
| MKT 291 | 3 |
| Biological Science & Lab | 4 |
| BUS 284* | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT 315 or 325 | 3 |
| ACC 221 | 3 |
| ECO 202 | 3 |
| ISA 235 | 3 |
| Global Perspectives | 3 |
| Total Semester Hours | 15 |
Third Year
| Course | Number of Hours |
|---|---|
| MKT 325 or 315 | 3 |
| MKT 335 | 3 |
| ACC 222 | 3 |
| MGT 291 | 3 |
| Thematic Sequence | 3 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT 345 | 3 |
| MKT 395 | 3 |
| MGT 295 | 3 |
| FIN 301 | 3 |
| Thematic Sequence | 3 |
| Total Semester Hours | 15 |
Fourth Year
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| MKT Capstone | 4 |
| Thematic Sequence | 3 |
| Global Perspectives | 3 |
| Elective | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| BLS 342 | 3 |
| Diveristy/IP | 3 |
| Elective | 6 |
| Total Semester Hours | 15 |
Departmental Notes:
- Marketing elective list available in the
- Select one MKT Capstone: IMS 440, MKT442, MKT 495
- MKT442 requires application and acceptance into the course and senior standing.
- IMS 440 is only open to IMS/ETBD double or co-majors.
- The MKT Capstone fulfills the Business Capstone requirement. It is preferred that students take their capstone during the Fall Semester.
- Additional Resources:
General Requirements:
- Must earn 124 hours to graduate; minimum of 52 hours of non-business coursework required.
- 2.0 GPA overall and 2.0 GPA in business required to graduate
- FSB students must select a non-business thematic sequence (some exceptions - consult your advisor).
- Pre-requisite information available in the .
- Diversity courses may meet GMP Intercultural Perspectives.
- First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104) satisfies GMP Experiential Learning.
- BUS/ENG 284 fulfills Advanced Writing
2021-2022
This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning. Sequencing of Global 兔子先生 Plan courses is flexible.
IP = Intercultural Perspectives
FYIC = First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104)
First Year
| Course | Number of Hours |
|---|---|
| FYIC | 8 |
| MTH 141 or MTH 151 | 5 |
| ENG 111 | 3 |
| BUS 106 | 1 |
| Total Semester Hours | 17 |
| Course | Number of Hours |
|---|---|
| CSE 148 | 3 |
| ISA/STA 125 | 3 |
| Creative Arts | 3 |
| Physical Science | 3 |
| Global Perspectives | 3 |
| Total Semester Hours | 15 |
Second Year
| Course | Number of Hours |
|---|---|
| ISA 225 | 3 |
| ECO 201 | 3 |
| MKT 291 | 3 |
| Biological Science & Lab | 4 |
| BUS 284* | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT 315 or 325 | 3 |
| ACC 221 | 3 |
| ECO 202 | 3 |
| ISA 235 | 3 |
| Humanities | 3 |
| Total Semester Hours | 15 |
Third Year
| Course | Number of Hours |
|---|---|
| MKT 325 or 315 | 3 |
| MKT 335 | 3 |
| ACC 222 | 3 |
| MGT 291 | 3 |
| Elective | 3 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT 345 | 3 |
| MKT 395 | 3 |
| MGT 302 | 3 |
| FIN 301 | 3 |
| Thematic Sequence | 3 |
| Total Semester Hours | 15 |
Fourth Year
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| MKT Capstone | 4 |
| Thematic Sequence | 3 |
| Global Perspectives | 3 |
| Elective | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| BLS 342 | 3 |
| Thematic Sequence | 3 |
| Diversity/IP | 3 |
| Elective | 3 |
| Total Semester Hours | 15 |
Departmental Notes:
- Select two of the following MKT electives: MKT 412, MKT 415, MKT/IMS 419, MKT 425, MKT 461, MKT 490
- Select one MKT Capstone: IMS 440, MKT442, MKT 495
- The MKT Capstone fulfills the Business Capstone requirement. It is preferred that students take their capstone during the Fall Semester.
- MKT442 and IMS 440 require application and acceptance into the course and senior standing.
- Additional Resources:
General Requirements:
- Must earn 124 hours to graduate; minimum of 52 hours of non-business coursework required.
- 2.0 GPA overall and 2.0 GPA in business required to graduate
- FSB students must select a non-business thematic sequence (some exceptions - consult your advisor).
- Pre-requisite information available in the .
- Diversity courses may meet GMP Intercultural Perspectives.
- First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104) satisfies GMP Experiential Learning.
- BUS/ENG 284 fulfills Advanced Writing
2020-2021
This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning. Sequencing of Global 兔子先生 Plan courses is flexible.
IP = Intercultural Perspectives
FYIC = First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104)
First Year
| Course | Number of Hours |
|---|---|
| FYIC | 8 |
| MTH 151 | 5 |
| ENG 111 | 3 |
| BUS 106 | 1 |
| Total Semester Hours | 17 |
| Course | Number of Hours |
|---|---|
| CSE 148 | 3 |
| ISA/STA 125 | 3 |
| Creative Arts | 3 |
| Physical Science | 3 |
| Global Perspectives | 3 |
| Total Semester Hours | 15 |
Second Year
| Course | Number of Hours |
|---|---|
| ISA 225 | 3 |
| ECO 201 | 3 |
| MKT 291 | 3 |
| Biological Science & Lab | 4 |
| BUS 284* | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT 335 or 325 | 3 |
| ACC 221 | 3 |
| ECO 202 | 3 |
| ISA 235 | 3 |
| Humanities | 3 |
| Total Semester Hours | 15 |
Third Year
| Course | Number of Hours |
|---|---|
| MKT 325 or 335 | 3 |
| MKT 315 | 3 |
| ACC 222 | 3 |
| MGT 291 | 3 |
| Elective | 3 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT 345 | 3 |
| MKT Elective | 3 |
| MGT 302 | 3 |
| FIN 301 | 3 |
| Thematic Sequence | 3 |
| Total Semester Hours | 15 |
Fourth Year
| Course | Number of Hours |
|---|---|
| MKT 395 | 3 |
| MKT Capstone | 4 |
| Thematic Sequence | 3 |
| Global Perspectives | 3 |
| Elective | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| BLS 342 | 3 |
| Thematic Sequence | 3 |
| Diversity/IP | 3 |
| Elective | 3 |
| Total Semester Hours | 15 |
Departmental Notes:
- Select two of the following MKT electives: MKT 412, MKT 415, MKT/IMS 419, MKT 425, MKT 461, MKT 490
- Select one MKT Capstone: IMS 440, MKT442, MKT 495
- The MKT Capstone fulfills the Business Capstone requirement. It is preferred that students take their capstone during the Fall Semester.
- The MKT Capstone fulfills the Experiential Learning of the Global 兔子先生 Plan.
- MKT442 and IMS 440 require application and acceptance into the course and senior standing.
- Additional Resources:
General Requirements:
- Must earn 124 hours to graduate; minimum of 52 hours of non-business coursework required.
- 2.0 GPA overall and 2.0 GPA in business required to graduate
- FSB students must select a non-business thematic sequence (some exceptions - consult your advisor).
- Pre-requisite information available in the .
- Diversity courses may meet GMP Intercultural Perspectives.
- First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104) satisfies GMP Experiential Learning.
- BUS/ENG 284 fulfills Advanced Writing
2019-2020
This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning. Sequencing of Global 兔子先生 Plan courses is flexible.
IP = Intercultural Perspectives
FYIC = First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104)
First Year
| Course | Number of Hours |
|---|---|
| FYIC | 8 |
| MTH 151 | 5 |
| ENG 111 | 3 |
| BUS 106 | 1 |
| Total Semester Hours | 17 |
| Course | Number of Hours |
|---|---|
| CSE 148 | 3 |
| STA 125 | 3 |
| Creative Arts | 3 |
| Physical Science | 3 |
| Global Perspectives | 3 |
| Total Semester Hours | 15 |
Second Year
| Course | Number of Hours |
|---|---|
| ISA 225 | 3 |
| ECO 201 | 3 |
| MKT 291 | 3 |
| Biological Science & Lab | 4 |
| BUS 284 | 3 |
| Total Semester Hours | 16 |
| Course | Number of Hours |
|---|---|
| MKT 301 or 325 | 3 |
| ACC 221 | 3 |
| ECO 202 | 3 |
| ISA 235 | 3 |
| Humanities | 3 |
| Total Semester Hours | 15 |
Third Year
| Course | Number of Hours |
|---|---|
| MKT 301 or 325 or 335 | 3 |
| MKT 405 or 435 | 3 |
| ACC 222 | 3 |
| MGT 291 | 3 |
| Elective | 3 |
| Total Semester Hours | 15 |
| Course | Number of Hours |
|---|---|
| MKT 335 or 325 | 3 |
| MKT 435 or 405 | 3 |
| MGT 302 | 3 |
| FIN 301 | 3 |
| Thematic Sequence | 3 |
| Total Semester Hours | 15 |
Fourth Year
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| MKT Capstone or BLS 342 | 3-4 |
| Thematic Sequence | 3 |
| Global Perspectives | 3 |
| Elective | 3 |
| Total Semester Hours | 15-16 |
| Course | Number of Hours |
|---|---|
| MKT Elective | 3 |
| BLS 342 or MKT Capstone | 3-4 |
| Thematic Sequence | 3 |
| Diversity/IP | 3 |
| Elective | 3 |
| Total Semester Hours | 15-16 |
Departmental Notes:
- MKT 301 is recommended prior to or concurrent with MKT 325 & 335
- Select two of the following MKT electives: MKT 412, MKT 415, MKT/IMS 419, MKT 425, MKT 461, MKT 490
- Select one MKT Capstone: IMS 440, MKT442, MKT 495
- The MKT Capstone fulfills the Business Capstone requirement. It is preferred that students take their capstone during the Fall Semester.
- The MKT Capstone fulfills Experiential Learning of the Global 兔子先生 Plan.
- MKT442 and IMS 440 require application and acceptance into the course and senior standing.
- Additional Resources:
General Requirements:
- Must earn 124 hours to graduate; minimum of 52 hours of non-business coursework required.
- 2.0 GPA overall and 2.0 GPA in business required to graduate
- FSB students must select a non-business thematic sequence (some exceptions - consult your advisor).
- Pre-requisite information available in the .
- Diversity courses may meet GMP Intercultural Perspectives.
- First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104) satisfies GMP Experiential Learning.
- BUS/ENG 284 fulfills Advanced Writing